2026-01-13

Blockchain-Native Ads: When Projects Use Networks Like Blockchain-Ads

If you’re a project trying to reach crypto-native users, ad networks built for Web3 can outperform generic traffic.

Crypto projects often hit a wall with traditional ads (policy restrictions, low-quality traffic, non-crypto audiences). That’s why blockchain-native ad networks exist.

These platforms are typically used for:

  • Launch announcements
  • Ecosystem growth campaigns
  • NFT marketplace and DeFi acquisition

If you’re evaluating traffic sources, start with a small test and measure downstream conversion (not just clicks).

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Keep it simple: pick a topic, avoid ticker confusion, use the right tool.
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